Design

The hidden dangers of creating ads

The requirement this week was to create an ad, that looks like it was a part of a previously chosen ad campaign.

 

CREDIT:

The ad campaign I chose is Mercedes-Benz, ‘Hidden Danger’.

Advertising Agency: BBDO Düsseldorf, Germany, Creative Director: Toygar Bazarkaya, Art Director: Lena Tuczek, Copywriter: Kenny Blumenschein, Account Manager: Marco Golbach.

Here’s the Original:

AUDIENCE:

I determined that my target audience was Male and Female drivers, ages 20 – 70, with an income is 80,000 and up (I chose a Mercedes ad). People who drive a lot and possibly live in places where driving conditions are busy.

The coloring, and simple message will appeal to this audience. People who drive in sometimes scary conditions love added features that make driving easier, and give a sense of safety while driving.

NEW AD DESIGN:

I changed the color of the image in the background, to be darker, and have a bit of a green tint, to match the original.

The font is a serif, that is close to the one Mercedes uses.

The most difficult thing that I did was to create the orange highlight on the letters ‘C’ ‘A’ and ‘R’. This took a lot of searching, and a little pain when I realized I was clicking on the photoshop style section within illustrator, and not the regular style section.

CREATING THE SLIDES:

I chose to use the same serif font for the majority of the text in my slides, but added a script for the headers, to contrast. I repeated the orange color from the letter highlights in the new ad by using it as the backing for my headings. I also used the Mercedes-Benz logo on my sides, for repetition as well.

For the full ad PDF, click on this link: HiddenDanger

Advertisements
Design, Uncategorized

What’s in an ad

Audience

The audience that I was assigned was male, of ages 55-64 that are married. Education is Bachelors degree, with an income range of 60,000 – 89,000, with a media consumption of TV and Social Media.

Pillows

The ad I needed to complete was for pillows. Pillows mean sleeping to me, sleep is also something that you like doing more as an adult, and seeing as my audience is 55-64 this applied. The men I know that are in this age group are really hard working, and look forward to doing the things they love. My inspiration for this ad was a person doing something that they loved doing.

I used a complementary color scheme that echoed the brand I chose to use, this helped to apply repetition and relate the items together. I also used repetition in the shapes (the dream bubble echos the brand label). One thing that I really wanted to stand out was the header, ‘Live your dreams’ is the main concept, to show that this man is living while he is sleeping, this is time should be taken advantage of.

In my ad example, the gentleman in my image is living his dreams. He is exactly where he wants to be. The image below shows the ad I created, the larger size is for the TV ad, where the smaller ad is for Social Media.

 

Conclusion

This was a a little more difficult for me, I got to be creative, but I had constraints on what I could do, and how it would work for my audience. It was fun to learn more about Adobe Photoshop, though it was a little more complex than the previous programs I’ve used.

 

 

 

All Icons
Design

Iconic Native

Going Native

These past two weeks the assignment was to create 4-6 icons. I went with a Native American theme, which ended up begin pretty fun. I was able to use many of the tools in Adobe’s Illustrator, and I learned new tricks while I was at it. No tears were shed, and overall it was a nice way to relax a bit, though my eyes do hurt a little from concentrating too long on a monitor. I highly recommend breaks.

I chose some fairly typical Native American Icons, a Chieftain headdress (with head), a Dream catcher, a Thunderbird, and a Buffalo. All of these icons had some sort of a varying method to create, and the tools that I used for each varied as well.

I used repetition to join the icons together. The browns repeat, as well as the red and turquoise. There is also the alignment of each icon, they are all in a vertical alignment, and I feel that it helps bring all of these together. As an afterthought, I probably could have tried making the buffalo a nice turquoise color, though not authentic it might turn out pretty cool. I’ll have to try that as soon as I’m done here.

Icons

All Icons

Individual icons, each in a small format.

       

 

And here are some nice large images, so you can get a little more detail.

To conclude

I may have fallen in love with Adobe Illustrator… Hopefully more icons / illustrations to come, as soon as I make time for them.

Design

Finding Hope

Magazine Spread

Spread

The in the front page of this spread the lettering contrasts nicely with the straight lines of the sign. I also chose the color of the text based off of the color the sign was before I altered it to be grayscale. The lines of the sign also lead to and point to the text, bringing your eye to the verbiage.

I used repetition in the title, headings, and the quote. The warm tones of the orange yellow color also contrasts with  the turquoise of the box holding the quote. My purpose with the quote was to make the word ‘Hopes’ stand out, I accomplished this by changing the font to be a script, and increasing the size. This is a good example of the type principle.

The target audience of this are people that might not have a lot of time in one setting. Maybe even someone that isn’t exactly happy, but wants to be. Someone looking for peace and hope.

So, with all of that information, are you ready to see what I ended up with?

 

Conclusion

In conclusion, this activity showed me how hard it can be to apply some of the design principles. I personally had problems leaving white space, and contrasting elements. It was really nice to see the finished product.

 

Credit

Images:

I used the above images in my magazine spread. I took both photos, one is a walkway sign near my home, the other is a ditch / stream near my work. The stream image shows leading lines, where the sign is a great example of the rule of thirds.

Article:

For the Text, I used an article by Henry B. Eyring found HERE

 

Design, Reverse Engineer

Pleasing to the Eye

Rule of Thirds

Credit for the above photo goes to Laura Adams of Laura Adams Photographic Art

The original photo can be found HERE

The above photo was taken by me to show the principle The Rule of Thirds.

Analysis

The horse in the above photo is the main focus, but it isn’t centered. This is a great example of the rule of thirds. Our eyes easily flow from horse to background and back, without force.

In the above image, the ducks are aligned one third of the way from the top and side of the image. The ducks are the main focus, but they don’t overwhelm the picture. All of the other elements are still visible and important to the picture, but it is still easy to tell what the main subject of the image is.

Leading Lines

Credit for the above photo goes to Thomas Leuthard, a street photographer based in the heart of Switzerland.

The original photo can be found HERE

The above photo was taken by me to show the principle of Leading Lines

Analysis

The leading lines in the above image lead to the man at the end of the ‘tunnel’ it focuses your view to a part of the image that you wouldn’t typically be drawn to. In this instance, the man is a very small portion of the image, and yet because of the leading lines, he is still the focus.

Leading lines are shown in the above image by the railings of the bridge, these lead to the water and bring the viewers attention to it. The bridge is still a bigger portion of the image, but the lines in it draw our eyes onward.

Depth of Field

Credit for the above photo goes to David Balyeat.

The original photo can be found HERE

The above image was taken by me to show the principle of Depth of Field.

Analysis

Depth is shown in this image by the focus being on a few leaves of the lily. This allows the viewer to see details of the peddle that they wouldn’t typically be drawn to. The out of focus portion helps give detail to what it is you are looking at, and provide a very nice backdrop.

In my image, the camera was focused on a flowing branch of the tree that is out of focus. The tree and background still give context to the image, but the flowers and leaves are front and center drawing you eye due to the level of detail.

Conclusion

In conclusion, each of the above principles contribute to professional photographs, they use the nature of our vision to make the image pleasing to our eyes and brain.

My favorite principle is the depth of field principle. I loved making sections, and pieces stand out. I also liked the effect on the background of the image.