Design, Reverse Engineer

Pleasing to the Eye

Rule of Thirds

Credit for the above photo goes to Laura Adams of Laura Adams Photographic Art

The original photo can be found HERE

The above photo was taken by me to show the principle The Rule of Thirds.


The horse in the above photo is the main focus, but it isn’t centered. This is a great example of the rule of thirds. Our eyes easily flow from horse to background and back, without force.

In the above image, the ducks are aligned one third of the way from the top and side of the image. The ducks are the main focus, but they don’t overwhelm the picture. All of the other elements are still visible and important to the picture, but it is still easy to tell what the main subject of the image is.

Leading Lines

Credit for the above photo goes to Thomas Leuthard, a street photographer based in the heart of Switzerland.

The original photo can be found HERE

The above photo was taken by me to show the principle of Leading Lines


The leading lines in the above image lead to the man at the end of the ‘tunnel’ it focuses your view to a part of the image that you wouldn’t typically be drawn to. In this instance, the man is a very small portion of the image, and yet because of the leading lines, he is still the focus.

Leading lines are shown in the above image by the railings of the bridge, these lead to the water and bring the viewers attention to it. The bridge is still a bigger portion of the image, but the lines in it draw our eyes onward.

Depth of Field

Credit for the above photo goes to David Balyeat.

The original photo can be found HERE

The above image was taken by me to show the principle of Depth of Field.


Depth is shown in this image by the focus being on a few leaves of the lily. This allows the viewer to see details of the peddle that they wouldn’t typically be drawn to. The out of focus portion helps give detail to what it is you are looking at, and provide a very nice backdrop.

In my image, the camera was focused on a flowing branch of the tree that is out of focus. The tree and background still give context to the image, but the flowers and leaves are front and center drawing you eye due to the level of detail.


In conclusion, each of the above principles contribute to professional photographs, they use the nature of our vision to make the image pleasing to our eyes and brain.

My favorite principle is the depth of field principle. I loved making sections, and pieces stand out. I also liked the effect on the background of the image.

Reverse Engineer

Contrasting, Conflicting and… Complementing?


Credit for this design goes to mono Advertising Agency, images were photographed by JUCO. This ad was created for Propel. The original image can be found HERE.

Propel Ad Namas-YAY



The first typeface used in this print is Script. This is identified by the sweeping almost decorative letters. This gives the ad a flowing feel on the top, and the curves add a nice contrast to the straight letters underneath.

The second typeface used is a Sans Serif font. It is identified by the lack of thick and thin transitions, as well as no serifs on the lettering. This style is used in two places on the advertisement and because of this the wording from the title is connected into the information below.


This advertisement uses complementing colors, which makes the whole thing pleasing to the eye. It also includes warm and cool colors, the blue being a background which allows the type to stand out.

The two types that were chosen contrast very well, and because of this, stand out and draw your attention.


Design, Reverse Engineer

Worth a Thousand Words

Credit for this design goes to DDB Tribal Berlin, Germany. The ad was created for Volkswagen.
The original image can be found HERE
Chief Creative Officer: Eric Schoeffler
Creative Directors / Copywriters: Maged Nassar, Ali Ali
Illustrator: The Operators
Account Supervisor: Susanne Plumecke
Account Manager: Catrin Schmid
Art Buyer: Susanne Kreft

Hedghog with goldfish




The designer used contrast with the fish and the hedgehog, these are very different things, and wouldn’t normally be seen together. The contrast between fish and mammal puts the fish in a very precarious situation, if their bag gets popped they won’t survive. The bags that the goldfish, and the goldfish themselves are nice and smooth, where we know that the texture of the hedgehog is going to be prickly.




The designer(s) used repetition in this image by including three goldfish in bags, while the direction that the fish were facing differed, the clear plastic bag that was tied the same way at the top with a orange gold fish inside stayed constant.




Alignment was shown in the few words included in the ad, the text was aligned to the right. This was a minimalist ad, the point of the ad was conveyed with a few words, and some images. An alternative would have been to have the text left aligned and in the top left corner. The bottom of the first bag is also aligned with the top of the message and Volkswagen symbol.




Proximity was used to show the relationship between the four objects (three fish and one hedgehog). They are all fairly close together, this helps to do two things. First, it shows that all of the items are representing an object (in this case I think of cars). And secondly, the nice close and straight line show that the placement of each item is intentional. Also grouped together is the wording with the Volkswagen symbol, this implies that if you want Precision Parking, you should go to Volkswagen.




Complimentary colors were used with the fish and the Volkswagen symbol. Most of the the color in this ad is from these two things. The hedgehog is a brown color, which stands out against the lighter warm grey tone of the background. This also causes the blue of the Volkswagen symbol to stand out against the warmer colors.




In conclusion, this ad looks simple, but does include many elements. I believed that the design principles included in this ad emphasized the correct information and emphasized the point of the ad well.